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Hungarian Animated Advertisements (1930-40-50s)

Station Žilina Záriečie: Outdoor
30.06.2017
21:00
Duration 66:30

The very first colour animations in Hungary were commissioned films produced on a regular basis since 1932, when the first Hungarian animated film studio, Coloriton was founded by three graphic art school classmates, János Halász (better known as John Halas), Gyula Macskássy and Félix Kassovitz. The studio created several dozen colour drawing and stop motion commercials, which were mostly narrative short films, almost two minutes long, and always with a surprise ending which served as a punchline featuring the advertised productsuch as liqueurs, tobacco, and medicines. Many of these animated commercials used Gasparcolor, a technique developed by Hungarian chemist Béla Gáspár in Berlin that became widely used by the most avant-garde interwar animators such as Oskar Fischinger and Len Lye. Following World War II, and the nationalization of the film industry in 1948, private advertising commissions were replaced by state-commissioned public service and propaganda films, such as state insurance ads and public health service films. In order to cut costs, many films were first used as advertising spots and then reworked into autonomous short films.

Treasure of the Merry King / Boldog király kincse

directed by János Halász, Félix Kassowitz, Gyula Macskássy

year: 1936
country: HU
duration: 02:00

The Steam-Roller Driver in Love / A szerelmes masiniszta

directed by Gyula Macskássy

year: 1938
country: HU
duration: 02:00

Zeus Incognito / Zeusz inkognitóban

directed by Gyula Macskássy

year: 1938
country: HU
duration: 02:00

Seven Hits / 7 sláger

directed by Gyula Macskássy

year: 1939
country: HU
duration: 01:00

Glowing Love / Izzó szerelem

directed by Gyula Macskássy

year: 1939
country: HU
duration: 02:00

Schmoll Symphony / Schmoll szimfónia

directed by Gyula Macskássy, György Szénásy, Félix Kassowitz

year: 1939
country: HU
duration: 02:00

Cinderella’s Fairy Wash / Hamupipőke mesés mosása

directed by Gyula Macskássy

year: 1940
country: HU
duration: 02:00

Lucky Jim / Szerencsés flottás

directed by Gyula Macskássy, György Szénásy

year: 1942
country: HU
duration: 01:00

From Dusk to Dawn / Estétől reggelig

directed by Gyula Macskássy

year: 1942
country: HU
duration: 02:00

Two Tiny Pills / 2 kicsi szem

directed by Gyula Macskássy

year: 1948
country: HU
duration: 02:00

History of the Newspaper / Az újság története

directed by Gyula Macskássy

year: 1948
country: HU
duration: 03:00

Story of a Football Pools Ticket / 1 totószelvény története

directed by Gyula Macskássy

year: 1955
country: HU
duration: 01:30

Martians / Marslakók

directed by Gyula Macskássy

year: 1955
country: HU
duration: 01:30

Clever Girl / Okos lány

directed by Gyula Macskássy

year: 1956
country: HU
duration: 10:00

Hungarian Honey / Magyar méz

directed by Gyula Macskássy

year: 1957
country: HU
duration: 02:30

Romeo and Juliet / Romeo és Júlia

directed by Attila Dargay

year: 1957
country: HU
duration: 01:30

Magic Symphony I (Walk) / Csodálatos Szimfónia I. (Séta)

directed by Attila Dargay

year: 1957
country: HU
duration: 01:00

Magic Symphony II (2X2) / Csodálatos Szimfónia II. (2X2)

directed by Attila Dargay

year: 1957
country: HU
duration: 01:00

Dominic Overbrainly / Túlokos Domokos

directed by Gyula Macskássy

year: 1957
country: HU
duration: 03:30

A Home with Ten Servants (Electric Household) / Otthon tíz szolgálóval (Elektromos háztartás)

directed by Gyula Macskássy

year: 1957
country: HU
duration: 02:30

Angelic Story / Angyali történet

directed by Gyula Macskássy

year: 1958
country: HU
duration: 02:00

Where Is That Cat? / Hol az a macska?

directed by Gyula Macskássy

year: 1959
country: HU
duration: 02:00

Rendezvous / Randevú

directed by Gyula Macskássy

year: 1959
country: HU
duration: 01:00

Relay / Staféta

directed by István Imre

year: 1959
country: HU
duration: 01:00

Elzett Locks / Elzett zárak

directed by István Imre

year: 1959
country: HU
duration: 01:30

Elevator / Lift

directed by Attila Dargay

year: 1959
country: HU
duration: 02:00

Artex Furniture / Artex bútorok

directed by Gyula Macskássy

year: 1960
country: HU
duration: 02:30

Second Shift / Második műszak

directed by Gyula Macskássy

year: 1960
country: HU
duration: 02:00

Ampoule Signing Machine / Ampulla-szignálógép

directed by Attila Dargay

year: 1960
country: HU
duration: 01:30

Pedestrian Traffic / Gyalogos közlekedés

directed by Gyula Macskássy

year: 1960
country: HU
duration: 02:30

What Has Happened on the Second Floor? / Mi történt a II. emeleten?

directed by Gyula Macskássy, György Várnai

year:
country: HU
duration: 02:30